branding

uniting modern taste makers within an innovative rental community

thepParker brand draws inspiration from the timeless elegance of old england, and marries it with the connected and fashion-forward spirit of its yonge & eglinton location. central to the brand identity is a unique crest that puts a contemporary spin on the traditional coat-of-arms. using a flexible logo system in combination with vibrant colours and custom photography, the parker brand offers the perfect backdrop to contemporary urban living in midtown toronto.

results: the parker’s design identity has received industry accolades including awards in 2022 for social media excellence and best property management website from the federation of rental-housing providers of ontario (FRPO).

this project was completed at the garden.

involvement: designer, brand system, visual identity, art direction, ui/ux, brand collateral