branding + environmental design

redefining the dance industry

welcome to trning grnd. the project revolved around the poor working conditions and unfair wages of non-unionized dancers in los angeles, california. the design solution was to create a branded environment that dancers could connect with and receive education from and thus trning grnd was born. the scope of the project involved developing a mock up of the environment, an informational brochure, an industry standards guide, and a rebrand for the advocacy organization dancers alliance.​​​​​​​