Brand Design, web design, print design | MedMe
Reimagining MedMe’s healthcare experience
MedMe set out to humanise healthcare technology through a brand built from the ground up. The work focused on shaping a warm, trustworthy identity and turning it into a flexible design system that could scale across product, marketing, and investor touchpoints. The result was a clear, approachable brand that stood out in a clinical category, built user trust, and supported a successful seed raise.
Business goal:
Position MedMe as a credible, investor-ready healthcare platform by building trust, clarity, and confidence across every touchpoint.
Design/experience goal:
Create a warm, professional brand system that humanises healthcare technology, differentiates MedMe in a clinical market, and scales seamlessly across product, marketing, and investor storytelling.
Role:
Lead designer
Defined a clear brand personality that balanced friendliness with authority, helping MedMe stand out in a crowded healthcare tech landscape.
Created a flexible visual system with approachable typography, vibrant colour, and custom illustrations that stayed consistent across product and marketing.
Extended the identity across UI, marketing, and investor materials to deliver one cohesive, trustworthy brand experience.
“The team became an invaluable extension of our product division. Their strategic insights transformed our entire brand experience.”
Rui Su
— Co-Founder & Chief Clinical Officer
The impact
+40%
Increase in unaided brand recall following the rebrand.C$3.4M
Seed funding secured, supported by a confident, investor-ready brand narrative.+25%
Growth in platform adoption within three months of launch.